烟草在线据便利店新闻报道编译　　从6月7日的订单开始，罗瑞拉德烟草公司和雷诺美国公司对所有的关键品牌都执行每盒提价6美分。

　　此外，据富国证券有限责任公司负责烟草、饮料和消费者研究的总经理邦妮·赫佐格（Bonnie Herzog）说，罗瑞拉德公司给予新港牌非薄荷味卷烟的发票之外的促销津贴仍是每包1.50美元。

　　在奥驰亚集团的菲莫美国公司透露，它将从6月10日起把非促销津贴每包减少6美分，几个小时之后，位于北卡罗来纳州格林斯博罗的罗瑞拉德公司，和位于北卡罗来纳州温斯顿-塞勒姆的雷诺美国公司也采取了提价举措。

　　据赫佐格说，许多投资者一直质疑位于弗吉尼亚州里士满的菲莫美国公司实施促销减少以及提价的选择。在与几个行业贸易商交谈后，她说，批发商的促销津贴减少的可能是使市场领导者增加其利润，而典型的需求价格弹性却没有发挥作用的一个更有效的机制。最终的零售价格不会像通过供应链的浮动那么高，因为它随着单价的提高而提高。

　　由于批发的促销减少给消费者带来的最终价格上涨应该接近每盒6美分。与之相比，提单价使得每盒提价接近8.5美分，因为它通过供应链浮动。

　　因此，消费者可以看到的万宝路和L＆M的零售价上涨要低于罗瑞拉德和雷诺的品牌，赫佐格解释说。

　　“总的来说，促销减少和提价单是积极的，表明了持续的定价权。由于消费很可能会继续以中等个位数的速度下滑，定价对于推动收入增长是必要的，”她总结说。

Reynolds, Lorillard Follow Suit With Cigarette List Price Increases

　　Lorillard Inc. and Reynolds American Inc. (RAI) implemented a 6-cent-per-pack pricing increase across all key brands starting with orders today.

　　In addition, Lorillard's off-invoice promotional allowance on Newport Non-Menthol remains at $1.50 per pack, according to Bonnie Herzog, managing director of tobacco, beverage and consumer research at Wells Fargo Securities LLC.

　　The pricing moves by Greensboro, N.C.-based Lorillard and Winston-Salem, N.C.-based RAI come hours after The Altria Group Inc.'s Philip Morris USA (PM USA) revealed it would begin reducing its off-promotion allowances by 6 cents per pack effective June 10.

　　According to Herzog, many investors have been questioning Richmond, Va.-based PM USA's choice to implement a promotional reduction vs. a list price increase. After speaking with several industry trade contacts, she said a wholesale promotional allowance decrease can be a more effective mechanism for the market leader to increase its margins without the typical price elasticity of demand coming into play. The eventual retail price is not marked up as much as it moves though the supply chain, as it would be with a list price increase.

　　The eventual price increase to the consumer from a wholesale promotional reduction should be closer to 6 cents per pack. This compares to a list price increase, which results in closer to a roughly $0.085 increase to the consumer as it moves through the supply chain.

　　As a result, the consumer could see less of a retail price increase on Marlboro and L&M vs. Lorillard's and RAI's brands, Herzog explained.

　　"Overall, these promo decreases [and] list price increases are positive and indicate continued pricing power. Given that consumption will likely continue to decline in the mid-single-digit range, pricing is necessary to drive top line," she concluded. Enditem