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日本烟草碧丝梦卷烟包装将换新颜

2013年07月31日 来源:烟草在线据《烟业通讯》报道编译 作者:
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  烟草在线据《烟业通讯》报道编译  日本烟草公司7月25日宣布,正在重新设计碧丝梦(Pianissimo)Icene Crista和Icene Gracia两个系列卷烟的包装。

  新包装将于8月底在日本全国上市。

  碧丝梦Icene品牌的卷烟,口感顺滑,为吸烟者提供新鲜而冰凉的薄荷口味,深受消费者喜爱。因此,Crista系列和Gracia系列的口味将保持不变。

  “新的包装设计简洁而时尚,”日本烟草在官方网站发布的消息中称,“底色是黑色和白色,但开盖和内部框架线条是粉红色,这样的设计和碧丝梦Icene的品牌形象相一致。整体外观象征着成熟的美丽和冰凉的冷艳。”

Japan: Ice-like Menthol Sensation Retained

  Japan Tobacco Inc. said today that it is redesigning the packaging of its Pianissimo Icene Crista and Pianissimo Icene Gracia cigarettes.

  The new designs are due to be rolled out across Japan from late August.

  The Pianissimo Icene brand, which is described as having a smooth taste and delivering a refreshingly ice-like menthol sensation, is said to have been well received by consumers, so the flavor and aroma of the Crista and Gracia versions will be unchanged.

  "The new designs are simple and cool," said JT in a note posted on its website. "The base tone is black and white, but the opening tape and inner frame are accented with pink, creating a consistent feel for the Pianissimo Icene line. The overall look embodies a mature sophistication and the coldness of ice." Enditem

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