烟草在线据《烟业通讯》报道编译　　瑞典火柴公司说，它没有撒谎，也没有改变其在关于前欧盟健康与消费者事务局局长辞职的会议上的说辞。

　　2012年的10月，就在欧盟健康与消费者事务局公布其对《烟草产品指令》进行的修改建议之后不久，约翰·达利就辞职了。

　　根据《今日马耳他报》的一则报道说，透明度监督机构欧洲企业监察机构向透明度登记秘书处提交了一份针对瑞典火柴公司的投诉，称其违反欧盟的游说者行为准则。欧洲企业监察机构提交的投诉还称，瑞典火柴公司在关于“达利门”问题上向欧洲议会议员撒了谎。

　　据这则报道说，瑞典火柴公司的公共事务董事Johan Gabrielsson向绿党欧洲议会议员José Bove承认，他所在的瑞典火柴公司被请求将有人显然借撤销关于禁止销售瑞典火柴公司生产小鼻烟的法令，试图向公司索贿一事，向欧洲议会议员提供误导性的陈述。

　　当被问及这些指控时，瑞典火柴公司公共事务部的发言人Johan Wredberg在给《烟业通讯》的一份电子邮件中说，公司恪守与所有寻求这个事情真相的各利益相关方合作的承诺，欢迎并接受举行会谈的请求。Johan Wredberg说：“我们只能讲述我们的亲身体验，而这个亲身体验，我们已经透明，而且始终如一地进行了沟通。”

　　Wredberg说，马耳他的警方目前正在进行一项调查，而尽管公司方面真诚地给予合作，但公司与某些利益相关方分享的任何、所有的信息，都在对瑞典火柴公司而言目的不明的媒体行动中遭到了扭曲和利用。

　　Wredberg说，瑞典火柴公司没有看到这样的方法有什么益处，但却发现它是一个可能会潜在阻碍司法进程的方法。

　　Wredberg补充说，瑞典火柴公司相信，一旦马耳他警方的调查完成之后，关于所有这些事情的真相将会得到澄清。

评论：

　　媒体从根本上应是真实地、及时地反映世界新近变动的大众传播工具。权衡主义哲学认为，若要新闻报道尽可能客观公正，媒体必须超越主权，媒体人必须超越主义。在“达利门”事件中，瑞典火柴指责媒体对它分享的信息进行了扭曲和利用，如果情况真是这样，这样的媒体显然是在滥用话语权。媒体如果做不到真实报道，随意捏造，那一定会误导读者，扭曲事情的进展，还会使媒体名誉尽毁。在信息快速传播的今天，媒体更应保持客观公正的态度，慎重扮演自己的角色，报道新闻时，一定要做到慎之又慎！

EU: Swedish Match Fires against Allegations It Lied, Altered 'Dalligate' Story

　　Swedish Match says that it has not lied nor altered its story during meetings about the resignation of the former EU Commissioner for Health and Consumer Affairs.

　　John Dalli resigned in October, shortly before the commission unveiled its proposed revisions to the Tobacco Products Directive.

　　According to a story in Malta Today, the transparency watchdog Corporate Europe Observatory (CEO) has submmitted a complaint to the transparency register secretariat against Swedish Match for allegedly violating the EU's code of conduct for lobbyists. The complaint by CEO alleges also that Swedish Match lied to MEPs about 'Dalligate'.

　　According to the story, Swedish Match's public affairs director Johan Gabrielsson admitted to Green MEP José Bove that his company was asked to tell MEPs a misleading version of events of an attempt to solicit a bribe from it, ostensibly to reverse an EU ban on the sale of snus, which Swedish Match produces.

　　Asked about these allegations, Johan Wredberg, a spokesperson with Swedish Match's public affairs department, stated in an email to TR that, in line with its commitment to cooperate with all the stakeholders seeking the truth in this matter, the company had welcomed and accepted several requests for meetings. "During those meetings we have never lied, nor altered our story," Wredberg said. "We can only relate to our first-hand experience, which we have communicated in a transparent and consistent manner."

　　Wredberg said that a Maltese police investigation was currently in progress and that, despite a sincere effort from its side to be cooperative, any and all information the company had shared with certain stakeholders had been twisted and used in a media campaign whose purpose was, to it, unclear.

　　Wredberg said Swedish Match did not see the benefits of such an approach, but rather saw it as one that could potentially obstruct the judicial process.

　　Swedish Match trusted that the truth regarding all of these events would be clarified once the Maltese police investigation was completed, Wredberg added. Enditem