烟草在线据APP报道编译　　菲莫国际因在包括《先驱报》、《巴基斯坦新闻周刊》和《快递论坛报》等周刊杂志主流平媒上刊登整版烟草广告，违反了法律规定而被处以罚款。

　　据《巴基斯坦今日报》报道，万宝路品牌的广告活动共花费了菲莫国际将近5000万卢比。

　　法庭根据控烟法律对菲莫判处罚金5000卢比。巴基斯坦控烟联盟“国家协调员”成员Khurram Hashmi表示，这是第一个针对烟草业巨头的亚洲案件。

　　据《2002年禁止吸烟和保护非吸烟者健康法案》第7条规定，烟草业不允许在印刷媒体上刊登超过1平方英寸的广告。

　　Hashmi表示，烟草业已经在相当长的一段时间里公然违反法律，向消费者提供现金回扣，因此，控烟机构履行承诺，对公然的违法行为表示了坚定立场，将烟草公司告上了法庭。

　　作为对“控烟小组协调员”组织提出报告的回应，巴基斯坦的海德拉巴市地方民事法官受理了此案。海德拉巴地方民事法官Ahmed Nawaz Domki在判决中说道，很明显，被告违反了法律，而烟草公司不可能对法律一无所知。

　　“在短短十年里，我们已经远远领先该地区其他国家采用并实施了控烟法律。我们是该地区最先在卷烟包装上印制图片健康警语的几个国家之一，现在，我们又创造了一个纪录，第一次向烟草公司问责，”Hashmi补充道。

　　这是该国第二大卷烟制造商菲莫巴基斯坦公司今年第二次遭遇挫折，第一次则是其由于财政拮据缩减位于拉瓦尔品第附近曼德拉地区最小工厂的生产规模。

　　截至2011年9月30日，该公司公布前三个季度净损失为2.84亿卢比。

Up in smoke: Philip Morris fined for publishing ads

APP
Published: April 11, 2012

　　ISLAMABAD: Philip Morris has been fined for publishing full page advertisements in leading magazines including Herald, Newsweek Pakistan and the weekly magazine of The Express Tribune among others in violation of laws.

　　The advertisement campaign of its cigarette brand Marlboro cost Philip Morris approximately Rs50 million, according to Pakistan Today.

　　The court imposed a fine of Rs5,000 as per the tobacco control laws. This case was the first-ever against a tobacco giant in Asia, said National Coordinator, Coalition for Tobacco Control-Pakistan, Khurram Hashmi.

　　The industry is not allowed to place advertisements in print media which are more than one square inch, according to section 7 of Prohibition of Smoking and Protection of Non-Smokers Health Ordinance 2002.

　　Hasmi said the tobacco industry for quite some time has been blatantly violating the laws by covertly offering cash rebates to its consumers, however, the tobacco control cell showed its commitment to the cause when it took a firm stand on this blatant violation and dragged the tobacco company in the court.

　　The Civil Magistrate Hyderabad took up the case in response to a report lodged by Tobacco Control Cell Coordinator. Civil Magistrate Hyderabad, Ahmed Nawaz Domki in his order said it was clear that the accused had violated the law and ignorance of the law was no excuse.

　　"In just a decade's time, we are already far ahead of countries in our region by introducing and implementing tobacco control laws. We were among the first ones to introduce 'Pictorial Health Warnings' on cigarette packs in this region and now, we set yet another example as being first for making the company accountable," Hashmi added.

　　This is the second setback suffered by the second largest cigarette manufacturer this year as Philip Morris Pakistan reduced the operations in its smallest factory, located in Mandra, near Rawalpindi due to financial constraints.

　　The company posted net loss of Rs284 million for the first three quarters of the year, ending September 30, 2011.