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菲律宾反烟组织投诉菲莫的专题报道违反反烟广告法

2012年11月28日 来源:烟草在线据GMANews.TV报道编译 作者:
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  烟草在线据GMANews.TV报道编译  菲律宾的一个提倡健康的组织为报纸上一个关于菲莫菲律宾制造公司的专题对菲莫菲律宾制造公司和富川烟草公司提出投诉。该健康组织说,这个报纸专题违反了反烟草广告的法律。

  11月22日,反烟组织HealthJustice在通过电子邮件发布的一份声明中说,它于11月21日下午向机构间烟草委员会提出了投诉。

  在接到GMA在线新闻的采访请求时,菲莫菲律宾制造公司说,它会给记者回电,但截至该文发稿时为止,它也没有给记者回电。

  这个投诉源自1月22日版的“Starweek”——《菲律宾星报》星期日版的一个特别栏目上刊载的关于菲莫富川烟草公司的总裁克里斯·尼尔逊和该公司的企业社会责任的专题报道。

  非政府组织HealthJustice说,这个专题违反了禁止大众媒体上的所有形式的烟草广告的2003年《烟草管理法案》的第二十二款。

  这个声明说:“通过向机构间烟草委员会提出投诉,HealthJustice希望可以终止这种通过媒体专题报道绕开烟草广告禁令的做法。”

  机构间烟草委员会是一个跨机构的组织,其任务是执行《9211号公共法案》或《2003年烟草管理法案》。这个机构由担任机构主席的贸易部长和担任机构副主席的卫生部部长组成。机构的成员还包括农业部长、司法部长、财政部长和环境部长。

  在HealthJustice这个反烟组织工作的公共利益律师heodore Te在同一份声明中说:“大烟草公司像往常一样,在挑战底线,在试图逃脱罪责。这篇关于菲莫富川公司的所谓企业社会责任计划的报道,其实就是广告,隐藏的广告。”

  HealthJustice的高级法律顾问Ipat Luna补充说:“像这样的文章保持着那种广告的‘常态’,使得我们的孩子认为制造和销售这种致命的东西是可行的。”

评论:

  在当今社会,烟草公司的地位真的很尴尬,虽然烟草业是一个合法的产业,但是在广告、营销、赞助等多个方面都受到限制。烟草公司可以实施企业社会责任项目,但是,在菲律宾的健康组织看来,对烟草企业所作的这些公益事业也不能进行任何宣传和报道,否则就是在做广告。其实,这种报道不涉及任何产品信息,只是提高了企业的知名度,同时让人们了解烟草业也在努力承担自己的社会责任。对此,我们似乎不必太苛刻。

Philippines: Anti-tobacco Group Files Advertising Complaint vs Philip Morris

  A health advocacy group has filed a complaint against Philip Morris Philippines Manufacturing, Inc. (PMPMI) and Fortune Tobacco Corporation (FTC) for a newspaper feature on the tobacco giant that, it says, is in breach of the law against tobacco advertising.

  HealthJustice filed the complaint with the Inter-Agency Committee on Tobacco (IAC-T) on Wednesday afternoon, the group said in an emailed statement on Thursday.

  Upon receiving GMA News Online's interview request, PMPMI said it would return this reporter's call, but has not yet done so as of updated posting time.

  The complaint stems from a feature on PMFTC president Chris Nelson and the tobacco company's corporate social responsibility that appeared in the January 22 issue of Starweek, a special section of the Philippine Star's Sunday edition.

  The nongovernment organization said that the feature violates Section 22 of the Tobacco Regulation Act of 2003, which prohibits all forms of tobacco advertising in mass media.

  "By filing the complaint with them [IAC-T], HealthJustice hopes that this practice of circumventing the ban on advertising through media features will be put to an end," the statement read.

  The IAC-T is the multi-agency body tasked with the implementation of Republic Act No. 9211, or the Tobacco Regulation Act of 2003. The body is composed of the Trade Secretary as the chairman and the Heath Secretary as the vice chairman. Members include the Secretaries of Agriculture, Justice, Finance, and the Environment.

  "Big Tobacco, as usual, is pushing the envelope and trying to get away with it. This write-up on PMFTC's so-called CSR project is advertising and insidious advertising," Theodore Te, a public interest lawyer working with the anti-tobacco group, said in the same statement.

  "Articles like this perpetuates that 'normalcy' and make our kids think it's okay to make and sell this lethal stuff," added Ipat Luna, senior legal adviser of HealthJustice. Enditem

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