烟草在线据stuff.co.nz报道编译　　一项国际研究利用自己的影响来支持新西兰采用卷烟平装的行动。

　　最近，澳大利亚批准采用卷烟平装，而毛利党则建议新西兰采取相同措施。

　　烟草公司说，它们会反对实行平装的举措。有证据显示，平装是遏制吸烟的一个有效方式。

　　由加拿大、美国和巴西的科学家开展的一项新研究，显示了包装对减少包装容物的吸引力方面的作用。

　　这些科学家对640名巴西年轻女性的选择进行了研究。

　　他们发现，平装和去除任何描述语，降低了吸烟对青少年和年轻的成年人的吸引力。他们的研究是在得出类似结果的类似研究之后开展的。

　　当被提供平装和印制了商标的包装卷烟时，研究参与者选择印制商标的包装卷烟的可能性高出三倍。

　　研究报告的第一撰稿人、来自加拿大滑铁卢大学的大卫·哈蒙德博士说：“参加这项研究的女性认为印制商标的包装比平装更有吸引力、更时尚、更精致。他们还认为，装在印制商标的包装内的卷烟味道会更好，吸起来更顺。”

　　“去除包装上的所有描述而只留下商标，则进一步降低这种包装的吸引力。”

　　奥克兰大学的阿里斯泰尔·伍德华特教授说，烟草业利用商标来引诱吸烟者。

　　“这就是为什么烟草业过去要在设计和说明方面投资这么多的原因，也是烟草业现在如此激烈地反对平装的原因。”

　　来自奥塔戈大学的詹尼特·霍克教授说，这项研究报告是新西兰官员在考虑这个问题时，需要对之进行审核的一项文件。

　　她说，吸烟被与女性化、魅力、纤瘦联系在一起，而同时，又使健康警告的注意力走偏。

　　英美烟草新西兰公司的总经理史蒂夫·拉什，发起了一项反对政府实行平装提案的行动。

　　这项提案目前还要提交咨询意见，英美烟草公司计划在10月的最后期限前提交这项提案。

　　尽管澳大利亚的高等法院裁定，平装没有违反澳大利亚宪法——这意味着这项举措在下个月还继续进行下去——但是新西兰的法律结构与澳大利亚的法律结构是不同的。

　　如果新西兰政府决定批准采用平装，则它可能会被起诉。

Plain Cigarette Packs Backed

　　An international study has thrown weight behind the campaign for New Zealand to adopt plain cigarette packaging.

　　Australia has recently adopted plain packaging, while the Maori party is proposing New Zealand does the same.

　　Tobacco companies have said they will fight the move to plain packaging, which evidence suggests is an efficient deterrent to smoking.

　　A new study by scientists in Canada, the United States and Brazil has shown the effect packaging has on reducing the appeal of their contents.

　　The scientists studied the choices of 640 young Brazilian women.

　　They found that plain packaging and the removal of any descriptions reduced the appeal of smoking for youth and young adults. Their study follows similar research with similar findings.

　　When offered cigarettes in a plain package or branded package, participants were three times more likely to choose the branded pack.

　　"The women in this study rated branded packs as more appealing, more stylish and sophisticated than the plain packs. They also thought that cigarettes in branded packs would be better tasting and smoother," lead author Dr David Hammond, from the University of Waterloo, Canada, said.

　　"Removal of all description from the packs, leaving only the brand, further reduced their appeal."

　　Professor Alistair Woodward, of Auckland University, said the tobacco industry used branding to lure smokers.

　　"This is why they have invested so heavily in design and illustration in the past, and why the industry now opposes plain packaging so vehemently."

　　Professor Janet Hoek, from Otago University, said the research paper was a document New Zealand officials needed to review when considering the issue.

　　Smoking was associated with femininity, glamour, and thinness, while simultaneously deflecting attention from health warnings, she said.

　　Steve Rush, general manager of British American Tobacco (BAT) New Zealand, has launched a campaign to fight the Government's proposal of plain packaging.

　　The proposal is currently up for consultation and BAT plans to make a submission ahead of the October deadline.

　　While the High Court in Australia ruled that plain packaging did not contravene the Australian constitution - which means the move will now go ahead next month - New Zealand's legal structure was different.

　　The Government could be challenged if it decided to adopt plain packaging. Enditem