烟草在线据《雪茄迷》报道编译 总部位于瑞士的奥汀大卫杜夫集团是大卫杜夫、季诺白金和Avo等雪茄品牌的所有者,该集团的雪茄业务在2012年取得了显著增长,不过,该集团今年的总体业绩略有下滑。
该公司的报告显示,去年,公司自有雪茄品牌在全球的销售增长了5%以上。大卫杜夫最大的市场——美国市场的增长尤其强劲,因为大卫杜夫称美国市场的销售增长了近20%。
虽然该公司生产的雪茄量低于2011年,但今年销售了更多雪茄。由于雪茄存货量大,大卫杜夫减少了2012年的雪茄产量,2012年生产了3120万支雪茄,而2011年则生产了3440万支雪茄。
尽管奥汀大卫杜夫在核心的雪茄业务方面取得了积极增长,但该公司2012年的总收入却下跌了4.5%,从12.9亿瑞士法郎(14亿美元)跌至12.3亿瑞士法郎(13.3亿美元)。总收入下降的原因是由于大卫杜夫剥离了某些二线业务领域的业务——尤其是加油站的商店业务——以及重建公司的批发和经销渠道。
“我们对去年在强化我们核心业务方面取得的增长感到非常满意,”于2010年加入该公司的总裁兼首席执行官郝士高(Hans-Kristian Hoejsgaard)说,“不过,奥汀大卫杜夫集团(ODG)战略调整的实施工作尚未完成。因此,该集团的营业额将会减少,但在盈利能力和作为优质雪茄的全球市场领导者的地位将明显加强。”
该集团的部分战略包括扩大旗下的雪茄品牌、旗舰雪茄店和航站楼销售场所。
据大卫杜夫的数据显示,位于比利时巴塞尔的大卫杜夫集团在全球优质雪茄领域大约占8%的市场份额。
Switzerland: Cigar Sales Up For Davidoff Group
The Switzerland-based Oettinger Davidoff Group, owners of the Davidoff, Zino Platinum and Avo cigar brands, showed significant growth in 2012 in its cigar segment, although the group's numbers, as a whole, were slightly down for the year.
According to the company's report, sales of its own cigar brands increased worldwide by more than 5 percent last year. The United States, which is Davidoff's largest market, was particularly strong, as Davidoff claimed growth of nearly 20 percent in that market.
The company sold more cigars despite making fewer cigars than in 2011. Davidoff cut its cigar production in 2012 due to its high inventory, making 31.2 million cigars in 2012 compared to 34.4 million in 2011.
Despite the positive numbers in its core cigar segment, Oettinger Davidoff's total revenues decreased by 4.5 percent in 2012, from 1.29 billion Swiss francs ($1.4 billion) to 1.23 billion Swiss francs ($1.33 billion). The decrease was due to a divestiture of some of Davidoff's secondary business segments—particularly the petrol station shop segment—as well as the restructuring of its wholesale and distribution arms.
"We are very satisfied with the progress made in strengthening our core business during the past year," said president and chief executive officer Hans-Kristian Hoejsgaard, who joined the company in 2010. "However the implementation of the strategic realignment of ODG is not yet completed. As a result, the Group will become smaller in terms of turnover, but will be clearly strengthened in terms of its earning power and positioning as a global market leader for premium cigars."
Part of its strategy has included expansion of its cigar brands, flagship cigar stores and airport terminal properties.
By Davidoff's calculations, the Basel, Switzerland, company has approximately an 8 percent global market share in the premium cigar business. Enditem
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