烟草在线据澳大利亚联合新闻社报道编译　　英美烟草将发起一项活动，反对新西兰政府采取迈向平装的举措。

　　占到了近四分之三新西兰烟草市场的这家烟草巨头的新西兰公司，在奥克兰的媒体吹风会上将公布此次活动的细节内容。

　　在上个月公布了一份政府咨询文件，建议叫停烟草公司利用烟包的设计和外观来推广产品后，英美烟草提出了此次活动。

　　政府正在征求公众、企业和机构，以及新西兰贸易伙伴的意见。

　　在该文件发布时，英美烟草警告说，走向平装可能产生与政府事与愿违的结果，由于剥夺了知识产权，随着价格竞争的增加使烟草价格更便宜，导致非法烟草市场增长。

　　公司发言人尼克·布斯表示，该公司强烈反对去除它称之为“我们的宝贵财产”的品牌。

　　另一家烟草公司，菲莫公司，还建立了一个网站，敦促吸烟者让政客和决策者了解他们的意见。

　　总理约翰·基说，平装法尚未“稳操胜券”。

　　他说，由毛利人党联席领导人Tariana Turi发起的提议——是“非常值得考虑”，但是其党派尚未决定是否支持修改的法律。

　　澳大利亚政府迈向世界首个平装法的步伐得到了上周（8.12-8.18）高等法院裁决的支持，裁决驳回了英美烟草、日本烟草国际公司，菲莫和帝国烟草澳大利亚公司这4家公司提起的反对该法律的诉讼。

　　这个裁定意味着，从12月起，所有的卷烟和烟草产品都将不得不在单调的橄榄褐色包装内出售。

　　大图片健康语将占据烟包的主要位置，制造商的名称将以小的通用字体用书写。

Tobacco Firms Battle Plain Packaging in NZ

　　British American Tobacco is launching a campaign to take on the New Zealand government over its moves toward plain packaging.

　　The tobacco giant's New Zealand arm - which represents nearly three-quarters of the country's tobacco market - will reveal the details of the campaign at a media briefing in Auckland.

　　The campaign follows last month's release of a government consultation document proposing to stop tobacco companies using the design and appearance of packaging to promote their products.

　　The government is seeking the views of the public, businesses and organisations, along with New Zealand's trade partners.

　　At the time of the document's release, British American Tobacco warned that moves toward plain packaging could backfire on the government by diminishing intellectual property rights, making tobacco more affordable through increased price competition and growing the illegal tobacco market.

　　Company spokesman Nick Booth said the company was strongly opposed to removing branding, which it calls "our valuable property".

　　Another tobacco company, Philip Morris, has also set up a website, urging smokers to make their opinions known to politicians and decision makers.

　　Prime Minister John Key says plain packaging is not yet "a slam-dunk".

　　He says the proposal - led by Maori Party co-leader Tariana Turia - is "very worthy of consideration" but his party is yet to decide whether to support a law change.

　　The Australian government's world-first moves toward plain packaging were last week upheld by the High Court, which ruled against British American Tobacco, Japan Tobacco International, Philip Morris and Imperial Tobacco Australia over a case the four took against the laws.

　　The ruling means all cigarettes and tobacco products will have to be sold in drab olive-brown packs from December.

　　Large graphic health warnings will dominate the packs and the manufacturers' names will be written in a small generic font. Enditem