烟草在线据《烟业通讯》报道编译　　菲莫国际正在研发三种新型的比传统卷烟对健康危害更低的产品，该产品有可能成功打开中国市场。

　　根据由TMA转述的一篇彭博新闻报道援引菲莫国际首席运营官谭崇博（Andre Calantzopoulos）在6月21日的投资者日会议上的发言称，“最具潜力”的产品据说是一种通过加热烟草而非燃烧烟草的方法制成的香烟。

　　正在研发的第二种产品是用普通打火机点燃的香烟，而第三种则是利用化学反应产生一种含有尼古丁的喷雾型香烟。

　　谭崇博称，加热烟草的设备已准备好做临床试验，而这种危害性较低的香烟的生产则要在3-4年后才能开始。

　　菲莫国际计划让这些将以现有品牌销售的新型产品在2017年面世。

　　不过，谭崇博提醒称，考虑到产品开发的许多复杂性，新型产品研发的道路也会崎岖不平。

　　另一方面，首席执行官路易斯·金瑞利（Louis Camilleri）称，新型产品拥有“非常大的潜力不仅能成为游戏规则的改变者，而且是打开其他几个新市场，尤其是中国市场的关键所在。”

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　　近年来，受全球控烟形势趋紧的影响，菲莫国际公司在技术研发上着力开发减害产品。一些分析家预测在未来30至50年内全球吸烟率会直线下降，因此，许多卷烟制造商未雨绸缪，开始研发新产品以开拓新的市场。针对中国市场，菲莫国际设计了三种新型减害产品，根据描述，其中一种类似于电子卷烟“加热烟草而非燃烧烟草”，估计2017年面世。菲莫公司希望凭借新品成为游戏规则的改变者，但是市场环境不断在改变，新品的研发除了具有前瞻性，还要有一定的灵活性。

New generation products could unlock Chinese market

　　Philip Morris International is developing three new products designed to pose lower health risks than that posed by traditional cigarettes - products with the potential perhaps to unlock the Chinese market.

　　The "most promising" product was said to be a cigarette that heats tobacco rather than burns it, according to a Bloomberg News story relayed by the TMA and quoting COO Andre Calantzopoulos, speaking at an investor day meeting yesterday.

　　The second product under development would be lit with a normal lighter, while the third would use a chemical reaction to make a nicotine-containing aerosol.

　　The device that heats tobacco is ready for clinical testing, while manufacturing of the lower-risk cigarettes would start in three to four years, Calantzopoulos said.

　　PMI plans to make the products, which would be sold under existing brands, available by 2017.

　　Calantzopoulos warned, however, that there might be bumps on the road, given the many complexities of the undertaking.

　　On the other hand, CEO, Louis Camilleri, said the new products had "the very real potential to not only be a game-changer, but also be the key to unlock several hitherto virgin territories, most notably the huge Chinese market".